Amazon has a fairly simple lay out, there's a menu bar at the top of the screen which gives you quick access to your account, which stores your information and your purchase history, with that information they are able to recommend you items from the site, you can see recommended items at the bottom of the page, these items have been chosen based on my search history, making it more likely for me to purchase from the site. There's also the option to view your basket, the basket contains all the items you wish to purchase and makes it easier for you to buy multiple items at once. On the left hand side of the screen is the "shop by department" drop down menu, this allows you to specifically filter items to your need, some of the departments are "Books" "Electronics" and "Computers". This option makes searching for your items much easier and saves you time as you no longer need to look through items that don't have relevance. In the centre of the screen is an advertisement, these change over time to show the user what deals or new products they have in stock.
Amazon Account Page
The account page shows you a lot of information about your purchases and also gives you the option to view and change your payment details. Your details have been stored in the "account details" page and were stored when you first entered them, this is so you can easily pay for an item without the need to keep entering your details. You're also able to check your orders and even track them to see where they currently are, although this option doesn't always work, there's a "prime membership" which allows you free delivery for everything as long as you pay a certain amount of money a month, this could potentially save you a lot of money, so it's a good option to have. Gift cards are available for purchase from this page too. The settings menu contains all of your account details and your delivery address, you can change these whenever you want as long as you can provide proof that it's you on the account, they normally check this by making you enter your password or send a conformation email to your linked Email address.
Searching for specific items.
Amazon filters the items on the site based on keywords from your search, as you can see here, when I type in iPad, the closest results show up first, being iPads, and when I go further down they will soon become less and less relevant to my search. On the items shown are customer ratings, which are very useful when you haven't had and experience with one before and want to know what others think of it. At the top of the screen are related searches, these are fairly useful as it creates more specific searches based on your own, which will be useful if you don't know what specific item you want.
Item page.
The item page is fairly standard, a description of the item is given further down the page which specifies the features that it comes with. To the left of the page it offers third party warranty for the product, ranging in 2-3 years, with prices that match. Delivery options are also given with the prices that go with them. Customer reviews can be found at the bottom of the page. In order to purchase the product you must simply click the add to basket button to the right, then select your payment option from the basket window.
And so that concludes my analysis on Amazon, the websites ease of use and simple design make it a favourite for many people, they also have a very reliable service with flexible payment options and delivery options. All this added with cheap prices from multiple suppliers and security measures that mean that you can feel safe ordering make it a excellent website to shop from.
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