Activity 3: Uses of IT in charity websites.

The British Heart Foundation

The British Heart Foundation is a charity devoted to helping people with types of heart disease, it is completely funded from membership fees and donations and is a non profit organization. I will be looking at the different uses of IT in the website.

Capturing and processing data:
This is done when you make a donation to the website.

When you donate to the website, the website needs some certain information from you. These include your email address for when you register your account, and your bank details from when you make the donation, this data is then taken and processed in order to make the transaction successful. Much of this data is then stored in their databases so they are able to contact you via email.

Presenting and exchanging information:

This is shown on the "about us" page.

This page is intended to give the user information about the charity, it shows how they were set up and how they are structured, along with a general idea for what they do and why they do it.This presents information to the user.

Conducting transactions and Marketing of goods and services:

Transactions are conducted on the shop page of the website.

Users can also purchase merchandise from their website so that it gives people more of an incentive to donate. Transactions are conducted through a few ways, you are able to pay through PayPal or use your credit card directly, transactions are made quickly and easily on this website.

As you can see there is a great presentation of their products. With a very user friendly layout, with pricing that is clearly visible and very easy to navigate store. This shows how they market their goods and services. 

Distributing goods:

This is shows on the "where your money goes page"

This list is intended to show the user where their money goes to and how it will help if they choose to donate. It is intended so that people have a clear view of where their money is going so they have complete confidence in spending it. They use short heading with bold colours so that the user can easily read it in a few seconds. Short and sweet headings mean that they are precise and to the point. This therefore is a website that shows the distribution of goods, or in this case, money.