Unit 2: How an online purchase takes place.

I will go over how an online purchase takes place on Amazon.com

When you first open up Amazon you will be taken to their homepage, their homepage will show you about various deals they currently have on as well as their best selling products. In order to make a purchase you will need to click on the "sign in" button in the top right in order to make and account. I will now go through this process.

When you click on the sign in button you will be taken to this page, on it you have the option to enter your account credentials, or in my case, create an account if you do not already have one. To create an account you will need to fill the "No, I am a new customer" option. You will then be taken to this screen.

On the registration screen you will be prompted to give your Email, the reason they require your email is because it's the easiest way to send you information about their latest deals and items in store, an easy method of marketing for them. You will also need to give your name for reference when sending the Email, and of course a password to keep your account secure, you are asked to repeat your password to make sure you typed it correctly the first time, if you didn't then you won't be able to access your account.

 

After creating your account you will be taken to your account page, from here you will be able to manage your account and change some settings such as your Email and your password, as well as personalise your account. And you are also able to see your order history. I will now go through the ordering process and the information it takes from you.

The first step to ordering something on Amazon is searching it in the search bar at the top of the page, once you search it will bring up all the results related to that search using a keyword system. Once you've found the item you want you just click it and it will take you to the details screen.

You will then be taken to this page, on it will be the item description as well as the prices, used and new, and if it's a book like my example, you are able to view the first ten pages to see if you like the look of it, customers can leave reviews to inform potential buyers if their purchase is worth it or not. To order the item you will have to click on the "add to basket" button in the top right corner.

Once you click the "add to basket" button a pop up will be shown, it takes in account your purchase and will offer many items that are similar to your purchase, it does this because you are then likely to purchase the items shown and you don't need to make two seperate purchases if you add them to your cart. There are also other products advertised such as gift cards, Which is shown below the purchased item. You then need to click the "Proceed to checkout" button to make the purchase.

Once again you are taken to a log in page requesting your log in details, these include your email and your password. Or you have the option to click the "I am a new customer." button to create a new account. But I will be using the returning customer button and sign into my account.

Upon entering your password you are asked to enter your delivery adress, this includes your full name, home number and street name as well as the town or city you live in. Your county, post code, and phone number are also required, these are required mostly because they need an actual adress to ship the item to, and if there's a problem they are able to contact you through your phone. They are also most likely going to use this as another marketing strategy by sending you mail based on your purchase hsitory. You also have the option to click the "Is this address also your invoice address?" button which will let them know whether to send invoices to that house.

Upon entering your billing adress you will be sent to this page that asks what kind of delivery you want, there are three options: FREE Super Saver Delivery, First Class (up to 4 business days), and Expedited (3 business day(s)), each on costing more or less based on the time it will take to get to you. You also have the option to have it gift wraped for extra cost.

The final page I will be covering is the payment option page, this asks how you would like to pay, you have the choise of either credit of debit cards or gift cards and promotional codes. If you were to click add credit card you will be given a box to type your card number in and if you were to select gift cards it would give you the option to type the gift voucher, once you pay by either one of these methods it will take you back to the home screen and prompt you that the transaction was successful, and so the transaction is made.